Vehicle wraps, also known as car wraps, are a popular, powerful and effective marketing tool for companies looking to increase brand visibility and reach a wider audience. A vehicle wrap turns a car, van, or truck into a mobile billboard, allowing businesses to showcase their brand and key messaging wherever the vehicle goes. Vehicle wraps cover a portion or the entirety of the vehicle’s exterior with a specialised self-adhesive vinyl material, which is manufactured specifically for this purpose.
Single-colour vehicle wrap vinyl is available off the shelf in an eye-popping array of colours and finishes and is commonly used with vinyl-cut designs or changing the colour of a vehicle. This material is best when your vehicle wrap design contains no custom-printed graphics or images. Beyond a vinyl-only approach to vehicle wraps are custom-designed car wraps.
Custom-designed car wraps are carefully designed and then printed directly onto purpose-made vinyl media for vehicles with your unique designs, images, and graphics. They transform the look of the vehicle without altering its original paint.
Benefits of Vehicle Wraps in Adelaide
Wide Reach with High Visibility and Customisation
One of the benefits of vehicle wraps is their ability to generate high levels of brand exposure. Whether the vehicle is on the road, parked in front of a business, or at a job site, it constantly attracts attention and increases brand awareness. This can be particularly valuable for small and medium-sized businesses, such as tradespeople, looking to compete with more prominent brands in their local market.
Vehicle wraps provide a dynamic option for businesses. Companies can easily update the wrap to refresh their branding, promote special offers, or align with specific events or campaigns. The opportunity to customise the design helps businesses stand out in a competitive market, leaving a lasting impression on potential customers.
Cost-Effective Advertising with Car Wraps
One of the primary advantages of car wraps is their cost-effectiveness. Unlike other forms of advertising that require ongoing expenses, such as pay-per-click campaigns or traditional media ads, car wraps involve a one-time cost for design, printing, and installation. Vehicle and car wraps in Adelaide have been proven to have a lower Cost Per Impression (CPI) than other advertising types like billboards, television, radio and even the Yellow Pages.
Once applied, a vehicle wrap can last between three to five years with the proper care and maintenance, providing continuous advertising without additional costs, making vehicle wraps a great cost-effective one-time investment that yields long-term benefits.
Durability and Protection
One common concern is whether car wraps will damage the vehicle’s paint. The good news is that car wraps will protect your paint rather than harm it. In fact, professionally installed car wraps can act as a protective layer, shielding the paint from UV rays, minor abrasions, and environmental contaminants. This protective feature can be especially valuable for businesses with fleets of vehicles, as it helps maintain the vehicles’ resale value.
Car wraps should not damage the underlying paint when applied and removed correctly. It’s important to note that the vehicle’s paint is in good condition before applying the wrap. If the paint is chipped, peeling, or otherwise compromised, the wrap may not adhere properly and could cause further damage upon removal. Contrary to popular assumptions, a vinyl wrap will not hide or mask any textural flaws the paint may already have either, such as stone chips or deep scratches.
How much of the vehicle or car can be wrapped?
Car wraps offer flexibility in terms of coverage, allowing businesses to choose how much of the vehicle they want to be customised. Here are the industry-standard definitions for different levels of vehicle wraps:
Half Partial Wrap: A half partial wrap typically covers 25% to 50% of the vehicle’s surface. It usually includes the sides, rear, and possibly some sections of the bonnet or roof. This option is ideal for businesses looking to make an impact without covering the entire vehicle. It’s a cost-effective way to display logos, contact information, and key branding elements.
Three-Quarters Partial Wrap: A three-quarters partial wrap covers approximately 50% to 75% of the vehicle. It often includes larger areas, such as the sides and rear, and more extensive coverage of the bonnet and roof. This wrap provides more space for detailed graphics and branding while still leaving some of the original paint visible.
Full Wrap: A full wrap covers 100% of the vehicle’s surface, including all sides, the rear, bonnet, roof, and even mirrors and bumpers. This option is the most comprehensive and provides a completely new look for the vehicle. Full wraps offer the maximum space for advertising and can create a dramatic visual impact.
How are car wraps installed?
The process of designing and installing a vehicle wrap is meticulous and requires skilled professionals to ensure a flawless application. Our experienced graphic designers at Bowden Print Group can create a compelling and visually appealing wrap design that effectively communicates the brand message, while our professional installers work to ensure the wrap adheres properly and maintains its appearance over time.
The installation begins with thoroughly cleaning the vehicle’s exterior to remove any dirt, wax, or oils that could interfere with the vinyl’s adhesion. Once the surface is prepared, the vinyl wrap is carefully applied in sections, often starting from the largest flat areas of the vehicle.
The vinyl is laid out over the vehicle’s surface, and a combination of heat and pressure is used to conform it to the vehicle’s curves and contours. The installer will carefully smooth out any bubbles or wrinkles, ensuring a seamless appearance. After the vinyl is applied, excess material is trimmed away, and edges are tucked into seams and around panels to create a clean, professional finish. The wrap is then inspected to ensure it’s free of imperfections.
Looking to get noticed on the road? Talk to Bowden Print Group
Car wraps offer a powerful and cost-effective advertising solution for businesses of all sizes. Businesses can significantly enhance their brand visibility and reach a broad audience by transforming company vehicles into mobile billboards. With the added benefits of durability and flexibility, vehicle wraps represent a smart investment for companies looking to maximise their advertising impact. Whether for a single vehicle or an entire fleet, vehicle and car wraps provide a dynamic and engaging way to promote a business on the move.