Elevate your business with professional catalogue printing
In the competitive landscape of marketing and promotions, the catalogue stands out as a sophisticated and versatile tool that goes beyond the fleeting nature of digital content. For businesses aiming to showcase themselves, their products and services, or promotional campaigns with a level of depth plus eye-catching design, catalogue printing is a great investment and a tried-and-true marketing asset.
Catalogues worth browsing
A carefully crafted and printed catalogue offers your customers a more satisfying way to browse other than scrolling, tapping and swiping. The process of bookmarking pages, circling items and scrawling notes in the columns is far more engaging for the reader and just can’t be matched with an online experience.
Choose from a wide range of cover styles and finishes, paper types and weights, layouts, and binding options to create a custom catalogue that people won’t be able to resist. We are pleased to offer catalogue printing in a full range of sizes, including A5, A4 Portrait and Landscape, 210mm x 210mm square – and many more shapes and sizes.
Special finishes & embellishments are our specialty
We can make your printed catalogue pop with a full range of superb finishes and special embellishments. Stand out from the crowd with embossing, debossing, metallic gold and silver, spot UV, and die-cut elements.
With our cutting-edge digital Iridesse Printing Press, we can print ultra-high-quality gold, silver, clear and white in a single pass, including Pantone metallic colours. The addition of fluorescent pink makes feature elements pop right off the page.
Why choose printed catalogues?
Product Displays
Printed catalogues are perfect when it comes to showcasing a diverse range of products. Through carefully curated layouts, vibrant imagery, and detailed descriptions, businesses can present their products in an eye-catching and beautifully presented manner that captures the attention of potential customers.
Services Explanation
Beyond tangible products, catalogues offer an effective platform for in-depth explanation and promotion of services. Whether you offer consulting, creative services, professional services or educational programs, a beautifully printed catalogue can articulate the value and benefits of your offerings with clarity that helps customer retention.
Technical and Detailed Information
For businesses dealing with complex or technical products, printed catalogues provide the space needed to dive into detailed specifications, features, and technical information. This comprehensive approach not only caters to informed buyers but also serves to educate and position your brand as an authority in your industry.
Displaying Imagery
Visual appeal is a powerful marketing tool, and catalogues allow you the space to incorporate stunning imagery to ensure “a picture tells a thousand words”. From product shots to lifestyle images, printed catalogues allow businesses to create a visually stunning representation of their brand and sell the concept, enticing customers to engage and explore further.
Sales Tool
Printed catalogues function as more than mere display pieces; they serve as effective sales tools. By guiding customers through a carefully curated pathway on paper, catalogues can help influence purchasing decisions and upsell other related products or services. Since catalogues are distributed to the customer, they are then able to refer to the catalogue to check details whenever suitable.
Retained Reference
Unlike digital content that may be easily forgotten, accidentally deleted, or lost in the vastness of the internet, printed catalogues have a physical presence that encourages retention. This is especially true if the catalogue has been well designed and features additional printing processes such as spot varnishing or feature foldouts. Customers will often keep beautifully printed catalogues for future reference or inspiration, which creates a lasting connection with your brand.
Higher Print Quality
Catalogues are generally produced at a higher print quality compared to standard promotional materials. The use of quality paper stock, printing finishes and advanced printing techniques enhances the overall aesthetic and tactility. We can even print metallic inks with our digital printing processes.
All our catalogue printing is done at our facility in Adelaide, so you don’t have to risk interstate or international shipping delays. We welcome you to check your printed proof or even collect your order in person from our facility in Bowden.
Benefits of catalogue printing
Conveying Information
Beyond just visual appeal, printed catalogues offer an organised platform where details about products, services, or promotional campaigns can be presented with clarity and depth. Each page can be carefully crafted to provide essential information, combining enticing visuals with clear descriptions and specifications. The ample space within a catalogue allows for in-depth explanations, technical details, and a clear portrayal of offerings, catering to the diverse needs and preferences of potential customers.
This depth of information not only educates but also empowers customers to make informed decisions. A well-structured catalogue ensures that key messages are communicated seamlessly, fostering a deeper understanding of the brand and its offerings, and ultimately enhancing the overall customer experience.
Ease of Distribution
While catalogues can be substantial in size, with advancements in printing and logistics, distributing catalogues to customers has become a streamlined process. Whether mailed directly to homes, distributed at events, left at reception, or strategically placed in high-traffic locations, catalogues are made for easy distribution. The durability of a well-printed catalogue through high-quality paper stock and specialised coatings means that it can withstand various distribution methods without becoming tattered and looking used.
Production Costs
While printed catalogues may have higher upfront production costs compared to some marketing materials, the benefits to both customer retention and the return on investment (ROI) become clear over time. Customers are more likely to keep a catalogue that projects quality, as well as being informative, and review it multiple times. This results in longer engagement with your brand. Therefore, the return on investment becomes clear from the lasting impression and customer engagement printed catalogues can generate.
Creating a Great Impression
A well-crafted catalogue is a positive reflection of your brand’s commitment to quality and attention to detail, plus serves as the ambassador of your brand. A beautifully printed catalogue, with its carefully chosen paper stock and impeccable printing quality, becomes a tangible representation of the brand’s identity. It not only impresses potential customers but also establishes a positive perception that can translate into brand loyalty. It sets the stage for a positive customer experience, suggesting that the products or services within are of equal calibre.
Quality Paper Stock
The choice of quality paper stock is a key factor in improving the overall impact and effectiveness of high-quality catalogue printing. The tactile experience of flipping through the pages of a catalogue is enhanced by the feel and durability of the paper used. Quality paper stock not only adds tangibility to the catalogue but depending on the paper texture, engages the senses of touch and sight.
Beyond aesthetics, durable paper enhances the catalogue’s longevity, making it more likely to be retained by customers for future reference. The robustness of quality paper stock also reflects positively on the brand, conveying a commitment to excellence and attention to detail. In essence, the selection of superior paper not only contributes to the catalogue’s physical durability but also plays a crucial role in shaping a positive and lasting perception of the brand it represents.
The Bowden Experience in Catalogue Printing
We like to make things easy for our customers so if you have a catalogue printing file ready to go, get in touch with your Bowden Printing Representative to arrange to send through your print-ready artwork, and we’ll take care of the rest. However, if you need help with your design or layout our in-house team of experienced graphic designers can create a catalogue that fits your brand.
Catalogue printing remains a timeless and effective method for businesses seeking to present their products, services, or promotional campaigns with beauty and impact. At Bowden Print Group, we produce page-turning catalogues of the highest quality ranging in quantities from 1 to 1 million.
Whether you want to promote your seasonal specials or showcase your complete product range, we’ve got you covered.