DM2: Data Driven Services
Many cross-media campaigns originate with a personalised, Variable Data Print (VDP) component. VDP is quite simply the production of printed pieces with different text, images, personalised images and/or graphics, tailored to each recipient. Preferably, in a cross-media campaign, the print piece is linked to other media, such as web and mobile.
Whether it be short or long run printing, black and white printing, statements, letters or flysheet printing for direct mail, or full colour rich graphical variable data printing, the Bowden Group has the solution for you.
The Bowden Group has done some amazing Variable Data Printing campaigns. Our software and equipment is state of the art, resulting in a beautiful and effective end-product. We do all the fulfillment, resulting in our pricing being very competitive. Contact us today for a quote, or to have one of our Business Development Managers show you a few Case Studies, you wont be disappointed.
XM2: Cross-Media
We understand more than ever before that you are keen to see real results for your marketing efforts, and first impressions count. The Bowden XM2 solution utilises impactful and creative print coupled with our PURL technology creating personalised messages relevant to each recipient, and has the ability to return higher response results than a regular printed campaign.
The Bowden XM2 solution is a proven, effective and measurable way to talk to your customer about things that are of interest to them personally. With detailed summaries on who’s responded to your message or call to action, visited websites, our tracking reports capture additional information to help you tailor your products & services and your next campaign.
Bowden’s XM2 solution enable you to accurately reach customers personally with information on your products and services, tailored to your customer’s personality.
GeoTarget: Mapping Business Intelligence
The technical growth of digital printing and digital solutions has brought advancements, more options and exciting new features. We have recognised this continual change and have expanded our resources, knowledge and digital capabilities to support our clients’ focus on strategy and outcomes that create tangible returns and provide positive cost benefits.
One of the highlights of our digital solutions is our data driven and customised service GeoTarget: Mapping Business Intelligence.
GeoTarget is the new way of looking at sales and business development within your organisation.
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The new way to get more profitability from your active customer database.
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The new way to organically grow your company’s turnover and profit.
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The new way of getting quality new customers at a fraction of the cost.
GeoTarget is a complete sales and marketing tool that uses 3 dimensional geo-point mapping technology to transform your company’s client database into a visual and dynamic mapping tool that can be used across multiple departments of your company including Sales, Marketing and IT.